Monday, August 18, 2014

Aston Martin US stores at risk by new crash-rule, says dealers


Aston Martin shops be unprofitable in the United States and could close if the sports car maker not to get in a position to take an exemption from the crash standards that effect next month, said a top dealer. 

The average Aston Martin store will lose money if the car manufacturer not the DB9 and Vantage, two models that do not comply with the new side impact rule to sell, said James Walker, president of the US-dealer advisory body of the car manufacturer. 

Without convertible models that will not meet the standard to September 2015, all dealers of the brand would be "in the red," Walker wrote in a National Highway Traffic Safety Administration Petition. 

Aston Martin spokesman Matthew Clarke said he had not seen the petition and therefore could not give an immediate comment. 

Next month, U.S. regulators will implement an additional crash test to begin to protect passengers from the side collisions in narrow fixed objects such as power poles and trees

Aston Martin last year's call for exceptions to the DB9 to August 2016 and for the Vantage when August 2017th 

"The financial sustainability of the Aston Martin dealer is very much in question," Walker wrote. "If traders make the decision, the franchise, a very likely outcome shutter, is the impact on employment of meaning." 

One of the few premium car producers not part of a larger group has manufacturing, the independence of the 101-year-old company hinders the ability to create new models, including the next generation DB9 and Vantage, both of finance delayed.

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